The Future of Customer Analytics

Your challenges in focus

Marketforce and Sopra Steria surveyed over 200 decision makers and influencers from a range of industries to understand how customer insight is evolving in the light of new data sources and advances in analytics.

Download this infographic for a sneak peek of the results that make up the first chapter of The Future of Customer Analytics: The Path to Improved ROI report, focusing on the challenges in analytics as identified by you.

Key findings include: